SportCaller Launches 'The Ladder' With Virgin Bet

Free play sports software group SportCaller has announced the launch of 'The Ladder', which has gone live with UK betting site Virgin Bet.

The game is a quiz product, which will use Virgin's customer base to compete over ten randomly selected questions related to football topics. Those who're the most successful will score free bets or different prizes. There's a ten second timeframe to answer each question, and there will be powerups and lifelines included in the game, including Extra Time, Go 50-50, and Free Pass. The game is live now and can be used for free by Virgin Bet customers within the UK.

Commenting on the launch SportCaller MD Cillian Barry said, "We're delighted to both extend and evolve our current collaboration with Virgin Bet by launching The Ladder. This general knowledge live-quiz format has proved particularly popular and versatile for operators and their players, not only during the lockdown but also as sports have returned. The pent-up passion among fans is palpable.

"Our array of games and mechanics now allow any client to offer a softer, and more accountable, means of keeping players engaged with their key products of interest. Indeed, this recent movement is part of a wider trend that's very encouraging to witness - in that most of our games with Tier-1 operators in mature markets are aimed at securing retention in a sustainable and responsible way. It's vital for our industry to promote consumer protection and education."

Virgin Bet's Richard Leask added: "We're thrilled at The Ladder's immediate connection with our customers, as they pit their wits against each other on these rapid-fire tests of trivia. SportCaller's live-quiz configurations are as engaging as they are simple to play, and this has quickly shone through in some impressive weekly repeat-visit rates for the game.

"SportCaller offer us flexible formats that responsibly sustain players' attentions and allegiance, fostering long-term loyalty that comfortably outstrips those customers who have never enrolled in games like The Ladder."

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.

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