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Sportsbetting group HeadsUp Entertainment has announced that they're planning to be entering the Canadian sportsbetting market after the government introduced a bill that will allow sportsbetting across the country.
The company said that they're negotiating with sportsbetting software groups to power a book in the country, and that they're also in talks with a media partner as a candidate for a merger to form a betting option. Canadian lawmakers introduced the bills to open the sportsbetting market country-wide in November, and it's expected that the bill will be passed in the spring of 2021.
Commenting on the decision HeadsUp CEO Doug Wilson said, "The rapidly evolving opportunities in the Canadian market, as well as in other countries, are very encouraging and our team has been anticipating licensing and government regulation that we are strategically poised to take advantage of."