Betting group 888 Holdings has announced that they're expecting to see full-year revenues rise by 45% as American sportsbetting and increased agreements have come into place.
The company says that customer acquisition efforts over the past two years are the key to the success, as there's been a rise in online gambling. 888 claims that the shift has seen a lot of migration from retail betting channels to online gaming. The American market is proving to be a lucrative market for 888, as they've begun offering sportsbetting services in multiple states, such as New Jersey, Delaware, and Nevada, with Colorado and Indiana on the docket.
Commenting on the company's performance thus far 888 CEO Itai Pazner said, "This performance continues to reflect strong [first time depositor (FTD)] trends in line with the group's recreational customer focus as well as the structural shift towards online services being seen across several consumer-facing industries.
"888 continues to invest in protecting customers and has again increased the volume of interactions with customers initiated by 888's safer gambling team in order to help prevent gambling related harm."
Full financial results will be released by the company next year.
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