This story was published more than 2 years ago.
Asian betting brand RB88 has announced that they've signed former football Dimitar Berbatov to become their newest brand ambassador, inking a two-year deal that will see the star promoting the brand moving forward.
The deal will see Berbatov pushing RB88 brand, which is known for offering sportsbetting services to clients throughout Asia. Bringing a prominent European athlete on board to promote the services will be attractive to RB88, as they likely feel it will bring credibility to the brand.
Commenting on the deal an RB88 spokesperson said, "We're thrilled to welcome Dimitar Berbatov to the RB88 family. RB88 plans to leverage this breakthrough international ambassadorial partnership to drive awareness and engagement around our progressive brand values across both established and emerging Asian markets.
"We can't wait to get started working in close collaboration with Dimitar who will help us create some unique and exciting new content for our customers. We look forward to sharing his views and insights with engaged audiences in a two-year contract which highlights RB88's dedication to first-class sport. Dimitar is a perfect fit for the energy and expertise that RB88 is harnessing across varied local markets."
Dimitar Berbatov added: "I am proud to be representing RB88 across China and Thailand, a brand which shares my sporting passions and commitment to excellence and creativity. With their team, I look forward to bringing some high-quality support and entertainment to Asian markets.
"It's a new challenge for me, but I plan to embrace it with my signature style and enthusiasm, helping fans to find new and deeper ways in which to enjoy and engage with the sports they love. Teaming up with RB88 was an easy decision for me."