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Gaming groups Playtech and Golden Matrix have announced that they've signed an agreement that will see Golden Matrix distributing Playtech's games, while Playtech will distribute Golden Matrix's P2P eSports betting products.
The agreement comes as eSports continues to grow in popularity, with large audiences flocking to watch other people compete in video game tournaments. Playtech will use the service to market eSports betting in their betting suite, which in turn will be offered on partner casinos. Golden Matrix is known for their social betting platform, and they'll now add an extensive slot, table game, video poker, and bingo library to their library.
Commenting on the deal Golden Matrix CEO Brian Goodman said, "This collaboration agreement with the industry's most prestigious technology provider and distributor represents a significant milestone in our company's expansion and growing success.
"With Playtech as our Peer2P distribution partner, GMGI's exciting content will now be introduced to new gaming audiences, thus extending the company's reach into new territories - including the fast growing US market where we expect to establish a significant presence."
Playtech's CEO Mor Weizer also commented, noting: "Playtech's success is driven by key strategic partnerships with the industry's leading specialists that complement our technology, increase our scale and breadth of offering and extend our distribution capabilities."
"We are delighted to announce the new partnership with experienced technology provider GMGI. This is the exciting first step in our partnership which will see us launch esports, P2P and other innovative software as well as expand distribution of our world class content."