This week it was revealed that the National Football League Players Association has purchased an ownership share in daily fantasy sports group Monkey Knife Fight.
The terms of the purchase weren't made available, but the deal will see a joint marketing commitment, licensing agreement, and financial stake for the player's union to buy in with. The association's OneTeam Partners group will be the ownership group. OneTeam is a joint venture between the NFLPA, Major League Baseball Players Association, and RedBird Capital.
Monkey Knife Fight has already been serving as a partner with the NFLPA, so there's an existing relationship between the two.
Commenting on the deal NFLPA executive DeMaurice Smith said, "With this deal we have taken another large step to solidifying the role of players being collectively involved in businesses that partner with their sport," NFLPA executive and OneTeam Partners board member."
Comments
I actually am a big Monkey Knife Fight fan. Their stuff isn't so much DFS as it is a parlay system. I've cashed some nice prizes from them before.
What is with the whacky name? Is there a story behind that?
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If you watch The Simpsons, there's an episode where Mr. Burns has his yacht in international waters, where a monkey knife fight takes place. One of the chimps named "Furious George" ended up getting dinged up.
I actually quite like it as I'm in on the inside joke. But seeing the marketing in stadiums during a sporting event has to be confusing for those not in the know.
Wow. That's pretty obscure. It reminds me of a guy that I used to work with who could relate every incident at work or in his life to a Simpsons episode. Never a day went by when he didn't say "it's like that Simpsons episode where..."
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There's a great episode of South Park where Butters concocts evil plans to take over the town and his little assistant tell him "The Simpsons did that in episode...."
It eventually boils down to them being like "Yeah well the Simpsons has been on for a million years, of course they've already done it."
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