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This week betting groups Pariplay and Codere announced that they've signed a content distribution agreement that will see Codere Online getting access to the Fusion gaming platform moving forward.
As a result of the deal Codere's online casino will get access to a slew of games from Pariplay's partners, offering new titles to players throughout the world. Codere is prominent in the Latin American market, which is growing rapidly in terms of online play. Pariplay entered the Mexican market earlier this year, and it's possible that the titles will be provided to the operator there.
"We're delighted to partner with a ground-breaking operator like Codere Online, which possesses a multi-market calibre that makes it a great strategic fit for our business," said Pariplay's Christine Lewis. "Aligning ourselves with Codere's innovative approach and having our content offered on their various gaming sites, will drive an exciting collaboration that promotes expansion across a collection of emerging regulated markets."
Codere's COO Moshe Edree also commented, noting: "We're thrilled about this deal with Pariplay as its industry-leading games portfolio is exactly what we need to provide our market-specific brands and their players with a more segmented content offering. Launching the partnership by using their cutting-edge Fusion aggregation platform in the Spanish market will help us to enhance our customer centricity and innovation, further amplifying our standing as a market leader."