Betting firm LeoVegas has announced that they've launched a new bingo product, entering the vertical for the first time.
The product will join other LeoVegas products, which already include casino games and sportsbetting products. There will be a variety of different draw style games on the site, and the bingo games can be accessed on both mobile and desktop devices.
Commenting on the launch LeoVegas CEO Gustaf Hagman said, "Today we have a broader and larger customer base than ever before, and it is growing strongly. To meet the growing demand for entertaining games we are now launching Bingo, a social, simple and fun game for people in all target groups."
LeoVegas says that the global bingo market is worth roughly €2 billion, and with a presence in big bingo countries like the UK, there's a decent chance the product will be successful.
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