This story was published more than 3 years ago.
Belgian casino brand 777.be is looking to relive the 80's by signing action star Jean-Claude Van Damme to be a brand ambassador for the site until at least 2022.
The two have worked together in the past, as Van Damme was part of the 2019 marketing campaign by 777.be, which generated millions of views on YouTube. Now, Van Damme is serving as a fixture of the brand, and will lend his image to the company through their online and broadcast channels. Van Damme is from Belgium, and starred in hit movies like Bloodsport, Timecop, and Universal Soldier, so his presence is well-recognized by potential clients.
Commenting on the deal 777.be Head of Marketing Jean-Christophe Choffray said, "We are delighted to have Jean-Claude Van Damme on board to help us educate our players about responsible gameplay. Moderation is essential, and with this campaign, Van Damme very effectively combines his talents and humour to get this very important message across to our players and establishing 777.be as a prestigious online casino."