GiG and Slotbox Ltd Sign Content Deal

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Today it was announced that Gaming Innovation Group has signed a deal with Slotbox Ltd and will see the latter leveraging the GiG platform to provide games to their new online betting site.

The deal will see Ireland-based Slotbox providing customers games using the GiG platform, which has more than 3,000 games from over 30 developers. The brand is set to launch with a focus on customer support and the large library of games. We don't have an exact launch date for the casino, but it's believed that the site will launch before the end of the year.

Slotbox will pay GiG fixed fees and a portion of revenues for the access to the games, so an extensive marketing campaign will be launched to promote the casino when it goes live.

"Partnering with Slotbox, which has extensive experience and presence across the Irish retail casino gaming market, provides a great opportunity to both parties. We look forward to delivering their online solution and omnichannel experience to their customers," said GiG CEO Richard Brown. "I am confident that the two companies' alignment in player first focus will drive a top-class product and further enhance GiG's track record of extending land-based gaming operations online."

Slotbox's head of Marketing John Doyle added: "At Slotbox, we are focused on building loyalty and value with our customers through a combination of excellent digital products, operational excellence, technological leadership and great service. With our customer-first approach, we became Ireland's most popular casino chain. We look forward to continuing to innovate and build on that success with GiG, and deliver a first-class omnichannel experience for our players. In addition, we aim to be an industry leader in the area of professional development for our employees."

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.