Sportsbetting group BtoBet has signed an agreement with betting operator Betfair to deploy its PAM sportsbetting platform in Colombia, an emerging online gaming market.
The agreement will see BtoBet working to help Betfair expand into the country, providing an array of different wagers for punters in the country to try their luck with. The two will also have the option to work together in other Latin American markets, should Betfair decide to expand further. Latin America is continuing to grow as a viable betting market, as more punters get access to high speed internet and can watch more events around the globe.
"As one of the world's largest international online sports betting brands, Betfair will become one of the first B2B partners to leverage BtoBet's position in the market since its acquisition by Aspire Global," said BtoBet founder Alessandro Fried. "We are confident that we will become key players in the market by combining Betfair's strong brand and extensive industry knowledge with our flexible technology."
Betfair international director Mike Woodbridge added: "We are excited about this planned partnership and the chance to offer a top-class betting experience to Colombian customers by combining BtoBet's excellent Neuron 3 platform with Betfair's industry leading trading and risk management capabilities."
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