This week Yggdrasil Gaming announced that they've signed developer ReelPlay onto the company's YG Masters Program, which will grant the designer access to Yggdrasil's customer base moving forward.
Under the terms of the deal the Australian slot developer will develop games that will then be distributed on the Yggdrasil platform. ReelPlay will get access to backend tools as well, which includes development tools, marketing tools, and other promotional means to enhance their games.
Yggdrasil introduced their YG Masters last year, and has grown it to involve multiple smaller developers. Yggdrasil itself is expanding from being just a game developer, as their GATI platform is being adopted throughout the industry, and they're a good bet to become a key player in iGaming moving forward.
Commenting on the agreement Yggdrasil's Stuart McCarthy said, "I'm thrilled to announce that ReelPlay have signed up to extend their reach in the market by offering their fantastic games through the YG Masters programme, using our groundbreaking GATI technology.
"At Yggdrasil we hold ReelPlay in high regard for their innovation, quality and ability to deliver brilliant and engaging games. We look forward to growing this partnership over the years to come."
ReelPlay CCO David Johnson added: "We're delighted to partner with Yggdrasil. We have experienced a swift integration process via Yggdrasil's GATI technology and anticipate a host of new operator partnerships able to enjoy ReelPlay games combined with Yggdrasil's well-known CRM tools."