Betting site PrincessBet has announced that they've come to terms with Pronet Gaming and are working in the platform's sportsbetting service into their product line.
The agreement will see PrincessBet getting a new sportsbook with interface to offer to customers. This new product will include sportsbetting, virtual sports wagers, and live betting during events. PrincessBet is a large operator in Africa, being housed in Tanzania and working to expand their operations throughout the continent.
"Partnering with Pronet Gaming has been transformational for our sportsbook platform and puts us in an even stronger position to cement our status in Tanzania as the go-to operator for online sports betting," said PrincessBet CEO Hakan Akdemir. "The deployment process has been seamless from start to finish and marks an exciting time for our company as we look to accelerate growth on mobile and convert more and more players to the online experience."
Pronet Gaming CCO Bobby Longhurst added: "This collaboration with PrincessBet is a prime example of how our on-the-ground expertise, speed and flexibility enables our partners to become frontrunners in their target markets.
"We're looking forward to working closely with their team to deliver an industry-leading experience at this critical time for Africa's online sector as mobile betting takes centre stage."