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Football team Everton FC has announced that they've come to terms with betting firm Parimatch and will grant the company the term "Official Betting Partner".
The deal is good for two years and will see Parimatch getting exclusive branding opportunities, which include LED scoreboard advertising, online branding, and the opportunity to design their own campaigns targeted at Everton fans. This is the latest sponsorship effort, as the company already sponsors the UFC as well as other football clubs like Leicester City.
"We are delighted to welcome Parimatch, another dynamic international brand with strong growth potential, to our portfolio of commercial partners," said Everton FC's Alan McTavish."This regionally-focused deal is an important addition to our partnerships roster. Parimatch's exclusive rights in CIS and Europe - as well as their rights to promote their brand in the UK - fits perfectly with our commercial strategy as we diversify opportunities in many of our sector categories.
"We have been impressed with Parimatch's commitment to both innovation and ingenuity and we look forward to working together to deliver maximum exposure in their key markets, while offering an official betting service to our fanbase within those territories."
Parimatch CEO Sergey Portnov also commented, noting: "Parimatch has a strong culture of entrepreneurship and exploring new trends and markets, so partnering with Everton as the brand enters the UK marketplace is massive for us.
"As a global betting brand, we already have exciting deals with UFC and in esports. Everton is a 'club of firsts' who have a similar approach to innovation as we do. We are committed to an exciting relationship that will bring increased awareness of our brand and allow us to offer a unique approachto our sportsbook and gaming offer to Evertonians all over the world."