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Today betting group M88 announced that they've come to terms with football organization LaLiga and will serve as the league's Official Regional Betting Partner through at least 2024.
The deal will see M88 serving in the role (that they paid for), and will get exclusive marketing rights, including the ability to produce content to help grow the league's presence throughout Asia. The videos will be offered on both group's social and digital channels, and will provide opportunities for viewers to win tickets, merchandise, and experiences.
Commenting on the agreement an M88 spokesperson said, "We are incredibly excited to be partnering with LaLiga, an organisation with whom we share many values and aspirations. As the league continues to grow in popularity throughout Asia, we are eager to engage with LaLiga fans and bring our own members closer to the action. We are looking forward to a successful and rewarding partnership for many years to come."
LaLiga's Head of Business, Marketing and International Development Oscar Mayo added: "The love of football continues to spread rapidly in Asia and LaLiga's following has grown incrementally for several years. With fans looking for increasingly local and entertaining content, this agreement with M88 gives us a new way to reach new audiences and show them a side to the competition they haven't seen before."