GambleAware Advances Bet Regret Ad Campaign

UK gambling addiction charity GambleAware is moving into the new phase of their Bet Regret ad campaign to coincide with the launch of the new English football season this weekend.

The campaign targets men aged 18 to 34 and aims to help give them thought before they impulsively place a wager before or during a match. There will be both a digital and television presence, with the first TV spot set to air on the Fulham and Arsenal match Saturday. The spots will play on a professional wrestling theme, telling players that they have the chance to "tap out" for a bit.

GambleAware started the campaign last year, and the charity says that they've seen success in averting some damage that could be done by gambling.

Commenting on the campaign GambleAware trustee Sian Griffiths said, "This new campaign is designed to help fans steer clear of Bet Regret and reduce potential gambling harms."

"The first year of the Bet Regret campaign had a positive impact on our target audience. We are looking to build on that success by influencing behaviour change through encouraging sports bettors to 'tap out' of their gambling app and take a moment to reflect before placing a risky, impulsive bet."