Online betting group CampoBet has signed a deal to become the exclusive sponsor of the Swedish Champions Hockey League for the upcoming 2021-22 season through at least 2022-23.
The Champions Hockey League is a top-tier professional hockey league that currently sees teams like the Frölunda Indians, , Färjestad Karlstad, Rögle Angelholm, and Luleå Hockey clubs. Terms of the deal will see see CampoBet serving in the titular role, while also gaining rinkside advertising and television spots. CampoBet will also get exclusive rights to use the team logos in developing contests for customers. Prizes could include VIP tickets, souveniers, and behind the scenes tours.
"CampoBet's immersive sportsbook has proved a hit with Swedish-based players since its entry to the market, and sponsoring the internationally renowned Champions Hockey League tournament will help it continue to do so," said CampoBet CEO Boris Chaikin. "We are delighted to be involved with one of hockey's best-known competitions and look forward to tuning in to its eagerly awaited fixtures."
Infront's Michael Witta added: "Sweden continues to be one of the most successful nations competing in the CHL and its clubs have seen huge success in the competition. We are happy when brands like CampoBet can leverage that success and take full advantage of both the domestic and pan-European reach the CHL enjoys. We are excited to welcome them to the sponsorship roster."
The deal is slated to be in place at the beginning of the season, which kicks off on October 6th.