Today it was revealed that Scientific Games and Betsson are working together, with the software developer's OpenTrade product coming to the operator's brands moving forward.
The deal will be good for multiple years and will see Betsson brands getting access to the Don Best Sports betting service, which is part of the SG OpenTrade product. The product will be used for pre-match and in-play for American sports, including both professional and collegiate events. The first book tied to the deal will launch next year with the Dostal Alley Casino.
"As part of our expansion into the US market, we understand the importance of sharpening our trading functions across all US sports and that's why we've partnered with Scientific Games for its OpenTrade product," said Betsson CEO Jesper Svensson. "Don Best has a rock-solid reputation for their real-time betting data and pricing covering North American sporting events. Working with Scientific Games, we're in a really strong position to penetrate the US market and provide a world-class sports betting experience to players."
Scientific Games SVP of sportsbook Keith O'Loughlin added: "Betsson Group has strong ambitions within the US sports betting market and we're excited to be supporting their efforts with the launch of OpenTrade. Our Don Best sports proprietary pricing service will boost their teams with unrivalled trading capabilities to ensure they're delivering quality and accurate odds both before and during all US sports. Betsson joins a long list of leading operators that utilise OpenTrade, which is proven to bring the most comprehensive and cutting-edge trading services to market-leading brands."
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