Today Leeds United Football Club announced that they have signed a deal with betting firm SBOTOP to be the club's Principal Sponsor, taking the spot from 32Red and giving the operator exposure on the promoted club's shirts.
The agreement was a record setter for Leeds, and will see SBOTOP's logo appearing on the club's shirts for the upcoming season. There will also be exclusive marketing opportunities awarded to SBOTOP, including additional branding and the chance to offer exclusive opportunities to those who follow the club.
Leeds was founded in 1919 and they play at Elland Road in front of nearly 38,000 fans. The group earned promotion to the Premier League last month after spending 16 years in the lower tier Championship.
Commenting on the agreement Leeds United Executive Director Paul Bell said, "Today's announcement with SBOTOP represents a landmark day for Leeds United's commercial strategy as we attract new global brands to our official partners programme.
"We have been in discussions with [executive director at Celton Manx/SBOTOP] Bill Mummery and his team at SBOTOP/Celton Manx for some time, looking at various ways to work together and I've been very impressed by their experience and the proactive way in which they have looked to engage with the club.
"Now that we have returned to the Premier League, we are in a position to work with SBOTOP on a truly global platform as we both look to achieve our goals."