Firekeepers Casino Launches SG-Powered Sportsbook

The Firekeepers Casino in Battle Creek, Michigan has launched their retail sportsbook, which is powered by Scientific Games.

The two groups partnered up earlier this year to develop a sportsbetting solution, which launched at the casino under the name Dacey's Sportsbook. Now, the two are working to launch a digital book, which will allow those within the state of Michigan to place bets on football, baseball, basketball, hockey, golf, and other sports.

Michigan legalized sportsbetting last year but the first books didn't launch until this year, just before league play for major sports were suspended due to Covid-19. Now with more sports coming back, the time is right for casinos to get in on the action. This launch is the first for a Native American tribe in the Wolverine State.

Commenting on the launch FireKeepers CEO Kathy George said, "These are exciting times for FireKeepers Casino and launching our retail sportsbook is the realisation of a major strategic objective. The team at Scientific Games has been integral to delivering this fantastic new offering for bettors in Michigan. We keenly await the opportunity take both our sports and our casino online with their player-centric technology and global expertise."

Scientific Games Digital CEO Jordan Levin added: "FireKeepers are one of the leading casinos in the state of Michigan and the Midwest. It builds on our strategy to partner with forward-thinking tribes as regulations evolve. We were the first to partner with a tribe in New York through our agreement with Oneida and now we're proud to launch the first tribe in Michigan with FireKeepers.

"Retail sports is live via our OpenSports solution and the state of Michigan is preparing for a digital go-live for sports and igaming - both of which are now key parts of our agreement with FireKeepers - as early as Q4 2020. They have a wonderful team and we're looking forward to building out their full product suite with the launch of OpenGaming once regulations permit."

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.

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