Betsson and TG Lab to Launch in Estonia

This story was published more than 3 years ago.

Betting group Betsson Group has announced that they've signed an agreement TG Lab and will launch their brand in Estonia.

TG Lab provides software for casino operators, and they've been working with Betsson for the past several years to launch casinos in Malta, Finland, Germany, Lithuania, and the Nordic region. This site will feature slot machines, table games, a full sportsbook, and live dealer games that provide an experience as close to entering a land casino as possible without actually setting foot inside.

Betsson is having a good year financially, still hauling in large amounts of revenues despite setbacks related to Covid-19. The company is therefore continuing expand offerings in a hope to maintain their solid financials.

Commenting on the agreement Betsson Commercial Director for Central and Easter Europe Kaido Ulejev said, "Even in a relatively small market such as Estonia, our consumers form part of different segments. These segments are unique, and we needed to launch a new brand in order to address a particular group.

"The idea behind SuperCasino is to provide simple, accessible entertainment in the best way possible and TG Lab helped us to combine the modern Pay N Play solution approach with a localised product."

TG Lab CEO Ugnius Simelionis also commented, noting: "We have an excellent relationship with Betsson and we're thrilled to be working together to launch the Pay N Play solution for Estonia's SuperCasino brand. Our flexible technology provides operators with the perfect platform to accelerate growth and we're certain it will deliver strong results."

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About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.