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Gaming firms Yggdrasil Gaming has announced that they've signed an agreement with SoftGamings and will work to offer their games and platform technology to the latter moving forward.
The deal is a franchise licensing agreement and will see SoftGamings providing the full slate of Yggdrasil content to their casino partners. Additionally, SoftGamings will get access to GATI technology, Yggdrasil's BOOST promotional tools, and titles from other games from the YG Masters program. For their part, SoftGamings has a platform that allows prospective operators to design their own site as they see fit, adding casino games, sportsbetting, and other services to their offerings.
"We are very pleased to announce our latest YG franchise partner, SoftGamings, who has a long and successful history as an exceptional solutions supplier," said Yggdrasil's Head of Gaming Bjorn Krantz. "Our franchise business model presents our partners with the ability to access any of our innovative and award-winning technologies, products and services, and take full control of their igaming business strategy in the most effective and secure way."
"By offering a completely unique way for SoftGamings to effectively scale its business operations, and accelerate its business growth ambitions, we are very excited to fully utilise our operational and technology agility to support SoftGamings' market initiatives and ambitions."
SoftGamings Director of Partnerships Irina Sazonova added: "Partnering with Yggdrasil as a franchisee will enable us to accelerate and enhance our business strategy globally. We are delighted to join this growing network aimed at revolutionising the industry and we look forward to benefiting from all the resources afforded to us as a YG franchisee. We know that our network of partners is very excited about the opportunities created by us licensing the franchise solution."
As of press time we don't have a set date for when the games will be available for integration.