Relax Gaming and Genesis Link Up

Gaming software groups Relax Gaming and Genesis Gaming have announced that they're partnering up to collaborate, adding the latter's titles to Relax's platform.

The two companies are working to add to the Relax Powered By network, which will then be offered to different casino partners. The games are being supplied through the Radi8 brand and will be offered through the Silver Bullet platform. Relax boasts more than 1,000 games in their aggregate platform, and has become a true name in the online betting software game.

Commenting on the deal Relax Gaming CPO Simon Hammon said, "Genesis's portfolio offers fresh and engaging titles that will make a great addition to our offering and we expect its content will be a big hit with our partners' players.

"We're looking forward to working with the studio and widening the distribution of its mobile-centric casino games to an extensive network of operators in multiple markets."

Genesis Gaming Commercial Director Marc Burroughes added: "Joining Relax Gaming's Powered By programme offers a seamless route-to-market that will enable us to quickly reach an unrivalled number of new audiences thereby raising awareness of our brand among some of the industry's biggest online casinos.

"Designed with optimisation for mobile in mind, our Radi8 games contain an innovative in-game loyalty bonus system which is proven to extend gameplay and increase player lifetime value. We expect our portfolio will perform very well on the operators using Relax's platform."