Betting group Pronet Gaming has announced that they've signed a content deal with ESA Gaming and are going implement the developer's games into the former's platform, using the EasySwipe aggregation software to do so.
The deal will see ESA's slots and table games being ported, which will then be offered to Pronet's partners. Indeed, games like blackjack and roulette are being included, as are instant win games, and slots like Fruit Staxx.
Commenting on the deal Pronet's Bobby Longhurst said, "A new wave of players have enjoyed casino games following the suspension of live sport, and with many leagues and tournaments anticipated to make a return in the near future, cross-selling will become crucial.
"It's for that reason we are delighted to have agreed a deal to integrate ESA Gaming's EasySwipe portfolio, allowing players to enjoy both sports betting and casino experiences at the swipe of a finger."
"We are very excited that Pronet Gaming is launching our EasySwipe games and is among the first to bring this game-changing product to operators," added ESA Gaming's Alessandro Sposito. "Our products offer instant cross-selling and added revenue opportunities to sportsbooks, which is sure to appeal to Pronet Gaming's partners during a crucial time for the industry."