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Betting group Pinnacle has announced that they've launched their site in the Swedish market after a two year absence, launching months after they got a license from the country's gaming regulator.
The company pulled out of the market when it was announced that the country was regulating the industry. They were granted a license in December 2019, but were waiting to get their toes back in. The company will provide sportsbetting and eSports betting, and they've proven to be a popular brand due to lower margins on their wagers.
Commenting on the launch Pinnacle CEO Paris Smith said, "This re-launch is a proud moment as Sweden is a key market for us, with many loyal customers having used Pinnacle over many years. The Swedish regulator is one of the most respected in the world and we are proud to meet the incredibly high standards they require to be recognised as a licensed operator. We believe that satisfying the requirements in Sweden means we can do it anywhere.
"We left the market on good terms and are returning as a fully licensed, regulated operator. We fully embrace the Swedish regulations and wanted to do things in the right way. Having done so, we now see this as an opportunity to contribute to a serious gaming environment in Sweden long-term and to be a key part in the development of the market."
Punters in Sweden are now welcome to visit the site to get their wagers in.