This week American sportsbetting group FanDuel has announced that they've signed a partnership deal with NFL team, the Denver Broncos, and will become the official Daily Fantasy Partner of the team.
The deal gives FanDuel access to the team's logos to use for marketing, and will see the company offering deals related to the team in the state of Colorado. This is the first type of deal announced for an NFL team, and comes a month after the league opened up the ability to take part in these agreements. The promotions will likely be available at the start of the season, which begins in September.
Commenting on the deal FanDuel Group CMO Mike Raffensperger said, "Colorado is home to a passionate sports fan base and independent spirit, and, together with the Broncos, we're going to take the fan experience in Colorado to the next level. With the NFL season just around the corner, partnering with an innovative organization like the Denver Broncos allows us to offer engaging fan experiences both inside and outside the stadium and access to unique betting promotions and content."
"FanDuel has built a strong reputation as a premier gaming destination for sports fans," added Denver Broncos Chief Commercial Officer Mac Freeman said. "The ways they smartly reach people through engaging and entertaining content is in line with the Broncos' innovative thinking when connecting with our fans.
"With FanDuel's successful launch into Colorado earlier in May, we believe Broncos fans will enjoy FanDuel's trusted mobile sports betting and daily fantasy platforms."