Casino gaming group EveryMatrix has signed a content deal with Fast Track CRM in order to facilitate player retention and acquisition.
The agreement is mainly for the company's backend, and will see Fast Track's products worked into the GamMatrix platform, which will see partner casinos being able to take advantage of marketing campaigns, bringing in new players and keeping existing ones. This is certainly a piece of news for industry insiders, as punters won't notice a difference in their gameplay.
"We are pleased to work with Fast Track, the industry's up-and-coming player engagement platform," said EveryMatrix CEO Ebbe Groes. "Fast Track has developed an agile and highly efficient platform which can be successfully used by any ambitious operator out there.
"The integration was done via our DataHub product which offers real-time push notifications of all transactions and player updates across all the EveryMatrix products. I am a strong believer in real-time marketing which can make or break any campaign on both sports and casino."
Fast Track CEO Simon Lidzen added: "We are very happy to be working with EveryMatrix and to be able to offer the Fast Track platform to their network of operators. We believe our platform will add a lot of value alongside EveryMatrix's suite of products and are looking forward to seeing how operators will use the combined power of our technology."