European gaming group Enlabs has announced that they've launched a new brand 'Laimz', which will be active in the Latvian gaming market.
The new brand will be a mobile-first casino and bingo hall, but will feature desktop compatibility. It will be running on the Enlabs' gaming platform that recently launched, and will feature a slew of slots and table games from different developers. The company had to halt operations this past spring due to Covid-19, but has been given to go ahead after Latvia ended the gambling shutdown on June 9th.
Commenting on the launch Enlabs CEO George Ustinov said, "This is our playground where we do field tests on new concepts, ideas and products. "We thoroughly analysed the market and wanted to design a refreshing offering with a clear market fit.
"The casino vertical represents more than 72% of the Latvian online gaming market, and show the highest growth among all the product verticals. We will also be the first operator to offer bingo to the market, and there are long time retail bingo traditions in Latvia."
The brand is live now in the Latvian market.