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Colombian betting operator BetPlay has announced that they've signed a content deal with Kiron Interactive and will offer the group's virtual games to their customers going forward.
The agreement will see Kiron's virtual sports products being offered on the casino, including virtual horseracing, greyhound racing, tennis, football, and more. The games are being integrated through Sala Technologies and will be offered in the very near future. The move helps Kiron expand throughout Latin America, which in turn is becoming a growing region for iGaming.
Commenting on the deal BetPlay CEO German Segura said, "We are thrilled that our partnership with Kiron has allowed us to be the first operator to offer virtuals in Colombia, and we have every expectation that they will be an instant hit with our customers.
"We have so far been incredibly impressed with the support and flexibility Kiron has offered us when integrating their BetMan platform and look forward to gaining access to even more quality titles when they become available."
Kiron co-CEO Steven Spartinos added: "As Colombia's most popular online betting brand, BetPlay is the perfect partner to enter the promising Colombian market and we are incredibly proud to be the first provider of virtual games in the country.
"The deal reflects the growing demand for our portfolio on a global level and we have no doubts that our games will gain quick success with local players, offering exciting fixed-odds betting options 24/7 on an array of popular virtual sports."