The deal will see Playtech getting the rights to offer Greentube games to their customers, bringing popular games like Book of Ra Deluxe to casino operators. Greentube was founded in 1997 and they deploy slots, table games, video poker, and bingo games. The company was bought out by Astra Games, and became a subsidiary of Novomatic as a result.
Commenting on the agreement Playtech COO Shimon Akad said, "These games will be a valuable addition to our portfolio, providing our partners with titles that appeal to audiences ranging from traditional land-based players to new online slot fans. Playtech's scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with the right companies to bring great content to new and growing markets."
Greentube's Michael Bauer also commented, adding: "Joining Playtech's Games Marketplace creates significant advantages for both our businesses: Playtech's customers will get access to our player-favourite titles that have proven to deliver strong results, while we will further accelerate our reach into key strategic markets.
"We believe this step comes at exactly the right time, as more and more European jurisdictions regulate and the Americas promise much room for growth."
As of press time we don't have a firm date as to when the games will be made available on the Playtech platform.