NetEnt and Instant Win Gaming Partner Up

Game developers Instant Win Gaming and NetEnt have announced that they've signed an agreement that will see IWG designing instant win games based on NetEnt's properties.

The agreement will see NetEnt licensing their popular properties to IWG, who'll design games and provide them across their network around the globe. Properties included in the deal aren't known, but it's likely we'll see games based on Gonzo's Quest, Starburst, and other popular slot games being designed. The first slate of games will be launched in the third quarter of this year, with more games being deployed afterward.

Commenting on the deal IWG CEO Rhydian Fisher said, "We've long been fans of the IP that NetEnt creates and to be able to offer these brands for the first time to our network of 21 lottery clients in Europe, North America and Australasia is very exciting for us, our clients and our players. We're really looking forward to working alongside the team at NetEnt to develop new gaming experiences for their players, while also providing our global lottery partners with content featuring proven game themes."

NetEnt's Andy Whitworth added: "We are happy to partner with IWG and this is in line with our strategy of widening our portfolio reach and building brand awareness in new markets. This is an important move for us as it enables NetEnt games to reach new players in the lottery sector. IWG has an established reputation for delivering instant win games, so partnering with them made strategic sense. We are certain that great new games will come out by combining IWG's skill and our renowned IP and we really look forward to launching them to players."

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.

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