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Gaming operator Unibet has announced that they've come to an agreement with Kiron Interactive and will bring the group's virtual sports products moving forward.
The platform of virtual products such as virtual horse racing and dog racing will be available on the Unibet sportsbook, and is being facilitated using the ATR platform. For Kiron, this deal solidifies the group's standing in Europe, a lucrative market that provides potentially millions of customers with a popular operator.
Commenting on the deal Kindred Group head of global racing ben Colley said, "Kiron's horse and dog racing content is already proving to be a big success both with our existing customers and also in attracting new audiences to our platform.
"The speed at which we have been able to integrate its games has allowed us to quickly meet the fast-growing demand for virtual content and significantly enhance the range of products we offer."
Kiron Co-CEO Steven Spartinos added: "Through this partnership we have not only added another major brand to our client base but also assumed a prominent position on its platform under the racing tab, giving testament to the developing status of virtual content among the wider sportsbook offering.
"We are pleased to provide Unibet with a range of virtual horse and dog racing events that will boost customer engagement through this crucial time, offering fast-paced, lifelike betting experiences available around the clock."
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