This story was published more than 1 year ago.
Betting group Yggdrasil Gaming has announced that they've signed a franchise agreement with Flow Gaming, which will give the latter access to the former's development product.
The deal will give Flow access to Yggdrasil's BOOST promotional tools, the Yggdrasil Game Adaptation Tools & Interface, and access to games provided as part of the YG Masters program. This will let Flow Gaming develop their own games, while offering the content to distribution platforms and casino operators directly. Flow's main focus is the Asian market, whereas Yggdrasil tends to focus on the European market.
Commenting on the deal Yggdrasil's Bjorn Krantz said, "We are absolutely delighted to sign this very strategic franchise partnership with Flow Gaming.
"With the Yggdrasil franchise offering, Flow Gaming will be able to provide its partners with a blueprint of what's made Yggdrasil one of the most innovative and successful igaming suppliers in the industry.
"In the franchise package everything that has been created by Yggdrasil over the past seven years is delivered. All the innovation, all the development, knowledge, experience and on-going support as a complete out-of-the-box games platform solution. As such, it is the enabler for partners around the world to take full control of their igaming business and facilitate next level business collaborations."
Flow Gaming's Peter van Tuyl added: "We are very excited to partner up with one of the best and most innovative igaming solutions and slots providers in Europe. Yggdrasil is one of the companies we have had our eye on for a long time. They have fantastic content that will do well with our Asian customer base. With our extensive marketing knowledge and tuned infrastructure for Asian distribution, this will be a very good concept for both parties."