Indian betting group 10Cric has announced that they've signed a content deal with Woohoo Games and will add the developer's five games to the site moving ahead.
The games ported will include a slot, Cricket Kings, as well as online versions of Teen Patti and Andi Bahar. The latter two games are very popular in India, which is growing as an online gaming market as more users get access to the internet. Woohoo is using the deal as a way to enter the Indian market, and was undoubtedly chipper about the agreement.
Commenting on the deal Woohoo Games Head of Business Development Ed Whittington said, "Inevitably, we are very proud of our games but the only real validation is when operators the size and importance of 10CRIC incorporate them into their site. This is an insanely competitive genre so to be chosen is a great privilege."
A spokesperson from 10Cric added: "We are constantly evolving our content and the UX for our customer is vital to engagement. Woohoo's approach to traditional Indian games are right at the forefront of that evolution and as a result we are happy to include them to our carefully curated game portfolio."