NetEnt Strikes Agreement With ReelPlay

This story was published more than 1 year ago.

Swedish gaming firm NetEnt has announced that they've signed a deal with ReelPlay Ltd to allow the two companies to release their slot games with similar names without worrying about trademark infringement.

The agreement will see both groups working together to put out the games under the IniniReels and Infinity Reels brands, which are both slot features that expand the playability of the respective properties. Interestingly, both companies are releasing their first titles within a month of each other. NetEnt's first InfiniReels game is God of Gold InfiniReels, and will launch on May 14th. ReelPlay's Odin Infinity Reels will launch a month later.

Commenting on the agreement NetEnt's Bryan Upton said, "In light of both companies independently following similar ideas, it made sense for us to come together to reinforce our unique propositions in a highly competitive market. I would like to commend and thank ReelPlay for their innovative approach and for working together with us in these dynamic times."

ReelPlay's David Johnson added: "We are happy to have agreed a collaboration with an established, global pioneer such as NetEnt."

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Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.