Lithuanian Operators Halt Betting Advertising

This story was published more than 4 years ago.

Casino operators in Lithuania have been forced to stop advertising online betting to customers within the country after two prominent trade associations compelled operators to stop advertising during the Covid-19 pandemic.

The move came after the country's betting companies failed to take steps to limit the marketing of online betting to customers on their own. There have been concerns that gamblers in the country may end up betting simply because they're bored, which is a recipe for disaster. This failure to self-regulate saw the Lithuanian Gambling Business Association and National Gambling and Games Business Association stepping in to enforce the request.

Speaking about the situation the LGA noted: "The Gaming Authority points out that advertising is one of the stimulating factors for people with gambling problems. Advertising can encourage these people to gamble, especially during quarantine."

Concerns over increased online betting during the lockdown associated with the pandemic have been spread throughout the globe, with various jurisdictions restricting the amount that can be bet or outright banning the activity as a whole during the emergency.

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.