LeoVegas Integrates Brands Into Platform

Betting firm LeoVegas has migrated their 12 Rocket X brands into their platform, which had been previously been operating under a Bede Gaming agreement.

The integration sees big-name brands like 21.co.uk, Pink Casino, Bet UK, and nine other brands being brought under the LeoVegas platform, which the company has built from the ground up. It's believed that the move will save LeoVegas about €2 million annually by not having to pay extra licensing fees and by simplifying the operations of the operation as a whole.

Commenting on the decision LeoVegas CEO Gustaf Hagman said, "This is a milestone for the entire group, but above all for our technology organisation and all of our employees who work in the UK market.

"I am incredibly impressed by how the migration was carried out in a short time and during a period and situation in which our people are working from home. It shows that our culture of empowered and determined employees is a competitive advantage.

"The migration to our own platform makes us even more scalable, and our brands in the UK will now be able to benefit from all of the innovation that is developed on our platform. Such an example is our recommendation engine, which is a success for the LeoVegas brand."

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