This week it was announced that Gaming Innovation Group has expanded their partnership with Megalotto and will provide a real-time data service to the company moving forward.
The information service is a backend tool that will help give Megalotto insights into customer behavior. It uses information that has been acquired and compares new data against it in order to provide business intelligence to Megalotto.
Commenting on the deal Gaming Innovation Group COO Ben Clemes said, "We are excited to expand our partnership with Megalotto to include GiG Data. Our real-time data platform offers operators a fast and scalable self-service tool that enhances business intelligence. GiG Data provides a secure and compliant data framework, which is responsive to the critical data needs of our partners."
Megalotto CEO Grant Williams added: "A key strategic objective for Megalotto is to be a data-driven organisation which can extract and interpret a mixture of financial and transactional data in real-time, to make better decisions for the customer and for the company. The tools we now have available via GiG Data means we can continue to deliver on our vision to offer a personalised lottery and gaming experience to all of our customers, across all markets."