This story was published more than 1 year ago.
Regulated gambling in Sweden saw operators generate revenues of SEK24.8 billion during the industry's first year of regulated online betting.
Online gambling hit SEK14 billion, making up over half of the total betting revenues in the country. State lottery and gambling machines generated SEK5.91 billion, while the national lottery generated SEK3.4 million in revenues. Land-based Casino Cosmopol had revenues of SEK975 million, and bingo sites across the country generated SEK234 million.
Sweden implemented regulated online betting on January 1st, 2019, and thus far there are 70 operators that are authorized to offer the activity. Exact player numbers aren't available, but we do know that more than 49,000 people have signed up to the country's self-exclusion website.
Operators have experienced a bit of a rough go in Sweden, as the country's rules pertaining to bonuses and advertising have caused some to drop out of the market. Still, it appears that the market is profitable for those who stuck in, and perhaps things will improve as operators get used to the regulations.