Playtech and Betfred Extend Content Relationship

This story was published more than 3 years ago.

Online betting groups Playtech and Betfred have signed an extension to their content services agreement, with the two groups working together until at least 2024.

The two companies have been working together for over ten years, and moving forward Playtech will provide their standard casino games, live dealer games, poker games, and bingo services. Betfred will also extend their presence at the Playtech live dealer studio in Latvia.

Commenting on the deal Betfred's Managing Director Rakesh Chablani said, "Having had a strong and successful partnership with Playtech for over ten years now, the extension of our exclusive agreement for another four years represents an exciting opportunity to continue growing our business.

"We're passionate about creating the best possible player experience across all verticals, and we're confident that the continued development of our dedicated live casino space, plus an unparalleled selection of casino, bingo and poker content, will allow us to do exactly that."

Playtech's Shimon Akad added: "We are delighted that Betfred, the world's largest independent bookmaker and a key long-term partner for Playtech, has chosen to commit to an exclusive agreement across four key verticals.

"Betfred's decision to invest in an exclusive live casino space in 2018 was a significant step in developing our working relationship, and has seen Betfred develop a highly compelling live offering. We're very much looking forward to working together over the next four years to continue delivering innovative content backed by industry-leading technology."

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About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.