MGA Warns Operators Over Covid-19 Marketing

This story was published more than 1 year ago.

Malta's gaming regulator, the Malta Gaming Authority, has sent out a reminder to licensees where they impart the importance of not mentioning Covid-19 in their marketing materials to customers.

Licensees who mention the pandemic either directly or indirectly will be considered to have violated the regulations set forth. The marketing rules stipulate that casino operators may not promote antisocial behaviors, or state that betting can be a solution to a variety of issues that players may encounter.

This move follows rules from the UK Gambling Commission, which warned their own operators to not promote online betting as a way to deal with the pandemic. The KSA in the Netherlands also issued warnings, saying that they'll seek €50,000 fines for operators who promote gambling as a way to deal with the pandemic and lockdowns, even if they're offshore and don't hold a gaming license.

Operators who violate the marketing terms in Malta will be subject to penalties including large fines.

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.
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lvblck
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2 April 2020 - 10:32pm
#1

Well I have received a fair share of promotional emails, one of the latest ones said "F the virus!" so I'm curious to see if this regulation will affect them too.

krcoolsongss
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4 April 2020 - 2:50pm
#2

Oh, I see, they have a good regulation in place. It is ridiculous if any promotion mentions Corona virus directly! 🙂