Unibet parent company Kindred Group has been fined SEK100 million by Sweden's gaming regulator Spelinspektionen for offering unlicensed lottery draws and bonuses to punters.
The violations occurred across different Kindred brands including Maria Casino, Unibet, and Storspelare. The country's rules stipulate that bonuses can only be offered at registration, and Kindred's brands were offering cash draws, comps, and tournaments outside of this period.
Kindred maintains that these were not bonuses, and were instead more of an in-game play mechanic. Spelinspektionen disagrees though, and issued a warning and the large fine to the operator.
A Kindred spokesman spoke about the ruling, noting: "Kindred is of the opinion that the Swedish Gambling Act adopted on 1 January 2019 has been vague in areas related to commercial activities and thereby creating unnecessary ambiguity. Kindred welcomes more clarity in these areas and continues to improve its operations to ensure full compliance."
The regulator also issued comment, stating that they feel the fine and warning are sufficient, noting: "However, since [Kindred] has amended its offer, and it is assumed that in future the company will not violate the rules on bonus offers or offering games that are not covered by its licence, Spelinspektionen considers that a warning alongside a penalty fee is a sufficient intervention."