Sportsbetting firm 1xBet announced this week that they've been granted a gaming license by the Dirección General de Juegos y Sorteos (DGJS), which will let the company offer their services within Mexico moving forward.
The license will see 1xBet offering retail and online services within the country, including the ability to bet on sports and eSports events. 1xBet has a huge presence in Europe, but they're looking to expand into the Latin American market. Entering Mexico will give them access to millions of potential customers, as there's nearly 130 million people living within the country's borders.
A spokesperson for 1xBet commented on the licensing, noting: "We have several successful projects implemented in Latin America, but entering the Mexican market opens up even more prospects for us. This is one of the largest countries in Latin America, which is actively developing in all sectors.
"Mexico is one of the centres of the emerging LatAm industry and we are pleased to start work here and support the passion of the Mexican people with our quality product.
"We have huge plans which were formulated after conducting a detailed examination before entering the market and we guarantee 1xBet will do everything to raise the status of Mexico in the gaming industry to an even higher level."