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Everton FC has reached an agreement with SportPesa to rescind the sportsbetting operator's sponsorship early after three years of working together.
SportPesa has been the club's shirt sponsor since the start of the 2017-18 campaign after signing a five year agreement. Everton decided to cut ties with two seasons remaining, but didn't announce a specific reason why. The club did say that the decision was made "following a comprehensive review by the club of its commercial strategy in line with its vision and future growth plans".
This means that Everton will now begin shopping for new sponsors, likely seeing an increased buying price for the sponsorship. For SportPesa, the announcement is the latest in a string of blows, as the company pulled operations from their home market of Kenya.
Commenting on the decision an Everton spokesperson said, "This has been a difficult decision but one that allows us to best deliver on our commercial plan and to grasp the new opportunities now open to us.
"The club would like to thank SportPesa for all of the work that has been done together. Our partnership has seen our first team visit Africa on two occasions, as well as former players and club staff take part in numerous activations in the region.
"This has allowed us to grow our own footprint in Africa and further strengthen our special relationship with the continent."