Betsson to Buy Rizk, Guts, Kaboo, and Thrills Casino Brands

This story was published more than 1 year ago.

Swedish betting firm Betsson has announced that they've come to an agreement with Gaming Innovation Group to purchase the company's Rizk, Guts, Kaboo, and Thrills casino brands for an initial investment of €31 million.

The deal will see Betsson buying the Business to Consumer branch of GiG, which is known as Zecure. The agreements includes the front-end and middleware technology, gaming licenses, operations, and all business assets tied to the brands. For Betsson, the deal will help strengthen their operating brand in more markets, as they're currently strongest in the Nordic markets. GiG's brands are operational globally, as the company holds licenses in Malta, the UK, Spain, and more.

To secure the deal, Betsson will pay €22.3 million in cash, and will also pay a platform fee on net gaming revenues generated. There's also a provision that will see Betsson keeping the brands operational on the GiG platform for at least 30 months. The platform fee is hefty, with €8.7 million being paid up front, but could reach €15 million moving forward.

Commenting on the deal Betsson CEO Pontus Lindwall said, "Betsson's ambition is to outgrow the market in the long term, organically and through acquisitions. This acquisition confirms that Betsson is a driver of the consolidation of the market. We believe this deal offers a good opportunity for Betsson to consolidate, at good value, where we can create synergies and apply our core B2C skills and marketing insights to scale these assets to their true potential."

GiG CEO Richard Brown added: I am very excited about this transaction as it provides multiple upsides to GiG. While putting the company in a financially sustainable position, it gives us the ability to focus on where we see real long-term shareholder value."

Related casinos

Betsson CasinoMalta, Sweden
Guts CasinoMalta, Sweden, U.K.

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.
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14 February 2020 - 5:27pm

Wow, that's a solid deal. It's good to see that the GiG brands are at least going to a good group like Betsson, unlike some other mega deals we've seen over the past few years.

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23 February 2020 - 8:39pm

That's definitely a huge change for all the Gig brands- Betsson is a huge company and I'm sure this will be a change for the better.

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24 February 2020 - 12:54am

Wow, Betsson just keeps moving up and up, with no end in sight. I'm excited to see what they do going forward with this.