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Ladbrokes Australia and Neds has been smashed with a record-setting fine by the New South Wales Independent Liquor and Gaming Authority for illegal gambling marketing activities within the state.
The fine for the groups was $207,500 AUD, which is the largest fine that the regulator has ever laid down. The groups were found to have run ads on TV and social media, reaching punters on Channel 7, Facebook, and Instagram in 2018. The operators were enticing new customers to "Deposit $50, get $250 in bonus bets" in the ads, which is a violation in the state's betting laws.
Announcing the fine was Dimitri Argeres of Liquor & Gaming NSW, who said, "Inducements are known to increase the risk of gambling harm and these advertisements reached a broad segment of the population. In NSW such advertisements are restricted to registered betting account holders.
"This record fine should serve as a reminder that betting operators have an obligation to ensure their gambling advertising complies with NSW laws. Penalties of this magnitude are not easily absorbed into running costs."
Ladbrokes and Neds are yet to issue comment, although they do reserve the right to appeal the fine in court.
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