Reports out of Britain today claim that the UK Gambling Commission is considering implementing a ban on VIP programs in an effort to curb gambling addiction.
The regulator issued a report where it listed different ways in which the country could work to bring in new rules to fight addiction issues. Gaming groups use VIP programs to help keep customers engaged, offering bonuses, different prizes, and account limits.
A UKGC spokesman spoke about the possibility, sharing: "We have been taking action to address poor practice around the treatment of VIP customers for some time."
As you can probably guess, the possibility isn't popular among gaming operators, who claim that the ban would negatively impact their business and likely not have a large impact on addiction rates.
Upon the news breaking, shares of many major operators such as William Hill were down between 2 and 4%.
Comments
This seems quite excessive.The UK regulations are already quite serious and taking away VIP programs seems odd to me. It only makes me think that it's a way how they're trying to completely take away gambling in the UK.
Yeah...of course the casinos would be unhappy about it, they'll probably loose some % of their revenues because of that...but does that in fact giving even bigger edge to the house against the players?...seems to me in the end all parties will be unhappy with this.