Reports out of Britain today claim that the UK Gambling Commission is considering implementing a ban on VIP programs in an effort to curb gambling addiction.
The regulator issued a report where it listed different ways in which the country could work to bring in new rules to fight addiction issues. Gaming groups use VIP programs to help keep customers engaged, offering bonuses, different prizes, and account limits.
A UKGC spokesman spoke about the possibility, sharing: "We have been taking action to address poor practice around the treatment of VIP customers for some time."
As you can probably guess, the possibility isn't popular among gaming operators, who claim that the ban would negatively impact their business and likely not have a large impact on addiction rates.
Upon the news breaking, shares of many major operators such as William Hill were down between 2 and 4%.