UKGC Could Ban VIP Programs

Reports out of Britain today claim that the UK Gambling Commission is considering implementing a ban on VIP programs in an effort to curb gambling addiction.

The regulator issued a report where it listed different ways in which the country could work to bring in new rules to fight addiction issues. Gaming groups use VIP programs to help keep customers engaged, offering bonuses, different prizes, and account limits.

A UKGC spokesman spoke about the possibility, sharing: "We have been taking action to address poor practice around the treatment of VIP customers for some time."

As you can probably guess, the possibility isn't popular among gaming operators, who claim that the ban would negatively impact their business and likely not have a large impact on addiction rates.

Upon the news breaking, shares of many major operators such as William Hill were down between 2 and 4%.

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.
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lvblck
High RollerHigh Roller
Location: The North
Joined: 6 Apr 2016
Posts: 2894
Thanks given: 169
Thanks received: 855
5 January 2020 - 5:05pm
#1

This seems quite excessive.The UK regulations are already quite serious and taking away VIP programs seems odd to me. It only makes me think that it's a way how they're trying to completely take away gambling in the UK.

bgsharpe
Forum AngelForum Angel
sharpe's picture
Location: Sofia, Bulgaria
Joined: 4 Nov 2014
Posts: 7358
Thanks given: 3981
Thanks received: 1092
14 January 2020 - 7:02pm
#2
Quote:

As you can probably guess, the possibility isn't popular among gaming operators, who claim that the ban would negatively impact their business and likely not have a large impact on addiction rates.

Yeah...of course the casinos would be unhappy about it, they'll probably loose some % of their revenues because of that...but does that in fact giving even bigger edge to the house against the players?...seems to me in the end all parties will be unhappy with this.

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