Playtech BGT Sports Extends Betfred Deal

This story was published more than 4 years ago.

This week it was revealed that Playtech BGT Sports has announced that they've extended their relationship with Betfred and will continue to provide terminals to the group's retail shops until at least 2021.

The agreement will see the terminals continuing to be supplied, with software also being upgraded. These terminals allow visitors to the shops to place wagers on events, such as football, rugby, and cricket. The terminals have proved to be popular in the UK, helping buck the trend of lower retail revenues.

Playtech BGT's Lee Drabwell commented on the deal, noting: "We're delighted to be extending our deal with Betfred and look forward to continuing to deliver the latest sporting events and information directly to their customers' fingertips via our award-winning SSBTs.

"With an action-packed summer of football ahead, we're confident that 2020 will prove to be another record-breaking year for PBS as we deliver the most modern, digitised, in-shop user experience available on the market."

Betfred Group COO Mark Stebbings added: "Self-service betting has quickly become an integral part of our retail estate's offering and we're thrilled to be extending our agreement with PBS through to 2021.

"Our partnership with them means we can continue to provide our customers with an increasing number of excellent in-shop betting options via PBS' SSBTs; all proven to drive footfall and incremental revenue."

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About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.