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Online betting group Norsk Tipping has announced that they've signed a content supply deal with Sporting Solutions, integrating data and risk management from the latter moving forward.
The deal will see the fully automated risk management service product being added, which will help Norsk Tipping deploy sports wagers that have better prices and maximize their returns. Norsk went through a bidding process, beating out five other operators that were putting in offers.
Speaking about the deal Norsk Tipping's Thorbjørn A Unneberg noted: "In today's competitive sports betting environment we are constantly looking for solutions to strengthen our product and operations. In the procurement process, Sporting Solutions scored strongly across the board, and we're confident its attractive value proposition will support Norsk Tipping in our continuous efforts to deliver the best responsible gaming experiences to our players in the future."
Sporting Solutions Managing Director Ed Peace added: "Being chosen by Norsk Tipping after a thorough and competitive public procurement process is a fantastic outcome for Sporting Solutions and testament to the innovation and leadership we continue to show in the fields of pricing and risk management.
"We are very proud to announce Norsk Tipping as our latest lottery partner and believe our shared vision, proven track record and market-leading offering will provide the solutions for Norsk Tipping to drive bottom line growth and deliver a market leading experience for its customers."
As of press time we don't have a timetable for the integration of the software.