The deal will see NetEnt games being distributed across different pubs, bingo halls, arcades, and retail spots across the country, with the first games going live during the first half of this year. For NetEnt, the agreement is lucrative, as the company is looking for ways to diversify their interests away from strictly online games.
Commenting on the deal Blueprint Managing Director Matt Cole said, "The ability to offer our customers and players content from NetEnt is an exciting opportunity and we are delighted to be working closely together on offering UK players a truly compelling variety of market leading content."
NetEnt's Andy Whitworth added: "This is a landmark deal for the NetEnt Group in our quest to build brand awareness and new revenue streams from new product verticals. Blueprint are the market leader in the UK, and we are delighted to expand our reach with them."