NetEnt and Blueprint Team Up

Betting groups NetEnt and Blueprint Gaming have announced that they've partnered up, and NetEnt games will now be distributed to land destinations throughout the United Kingdom.

The deal will see NetEnt games being distributed across different pubs, bingo halls, arcades, and retail spots across the country, with the first games going live during the first half of this year. For NetEnt, the agreement is lucrative, as the company is looking for ways to diversify their interests away from strictly online games.

Commenting on the deal Blueprint Managing Director Matt Cole said, "The ability to offer our customers and players content from NetEnt is an exciting opportunity and we are delighted to be working closely together on offering UK players a truly compelling variety of market leading content."

NetEnt's Andy Whitworth added: "This is a landmark deal for the NetEnt Group in our quest to build brand awareness and new revenue streams from new product verticals. Blueprint are the market leader in the UK, and we are delighted to expand our reach with them."

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.

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